No 'Brand New Cheesy Song' when Grimmy takes over

**MrDoovdeHaxorz** · 14 August 2012, 22:55

http://www.bbc.co.uk/news/entertainment-arts-19255742

No sung jingles for Radio 1 breakfast show

Radio 1 is to scrap sung jingles on its breakfast show when Nick Grimshaw takes over from Chris Moyles next month.

In a document sent to music firms, the station said it was looking to commission a new theme different to previous shows.

It said the theme must "sound slickly produced and original" and feature "live instrumentation and an identifying motif (logo)".

The Radio 1 breakfast show with Nick Grimshaw begins on 24 September.

"The new breakfast show will sound young, exciting, big and confident," the document goes on.

"It needs to stand out and not sound like any previous BBC Radio 1 breakfast shows. Please steer clear of sung jingles and variants of breakfast themes and identities past and present."

Outgoing presenter Chris Moyles has based his show around sung jingles over the past eight years.
The jingles - which are written by Moyles together with jingle specialist Music 4 - sparked controversy after it emerged in 2006 the DJ was paid royalties every time he played them.
The pitching document states the newly commissioned theme would be purchased on an "all rights" basis.

This would allow BBC Radio 1 to fully own the package "in perpetuity and exclusively", with the creator retaining his or her composer rights.

So that's it, no more Brand New Cheesy Songs... ever. Probably not Grimmy's style anyway so I doubt it's that much of a big deal.

Not sure I see the problem with Moyles getting Royalties for something he wrote though... even if he did have control over how often it was played in a way (although surely producers etc could overrule).

**Nik B.** · 14 August 2012, 23:16

No surprises there. In any case....

"The new breakfast show will sound young, exciting, big and confident," the document goes on.

Surely they mean young, boring, small and unconfident? No way a London centric breakfast show will take off. It'll be replaced after two quarters. Which is a shame because I really like Grimmy.

**Tom.** · 15 August 2012, 01:16

I too really like Grimmy, but I doubt the show will sound confident... he fluffed two jingles tonight in less than 15 minutes, struggled with a CD player, and had to read a song title of a cd sleeve, when he'd just been talking about it...

**Viv** · 15 August 2012, 06:11

Have to agree with nik b. grimmy has totally grown on me... But brekkie long term... Nope. Just waiting until the figures come in, and all the older listeners are STILL around.

**Tom.** · 15 August 2012, 07:35

OR the older listeners all leave, and he's left with an audience of 2mil... Aim at 15 year olds, and you get no new listeners at all, because they don't count.

**Viv** · 15 August 2012, 08:54

Originally Posted by Tom.

Aim at 15 yr olds, and they don't count

Eh... I thought that was where R1's target range started?!? That's the point to it all by the BBC Trust?

As to older ones.... the key mistake R1 have made (in fact, just one of the key mistakes) is a LARGE NUMBER of older listeners like new music - so, get rid of one presenter, the older listeners move on to the next. Grimmy LOVES all the new music, and that enthusiasm will make me move across to him in Brekkie and listen to him. Moyles will be GREATLY missed, but we will all get used to Grimmy somehow.

Radio 2 (as stated before) is TOO OLD for so-called "older" listeners - the playlist includes 60s stuff that 40+s aren't actually recognising, so epic fail. Lot of the commercial stations are CRAP, so it brings us right back to Radio 1, and once again, the BBC Trust aren't gonna be happy.

Think removing jingles is gonna cut it? Unbelievable.

**Nik B.** · 15 August 2012, 09:12

Personally I'm more worried about the large bulk of the listeners who don't necessarily listen to radio one just for music. Hey, if we wanted to mindlessly listen to new music we could go anywhere, commercial stations are crap to be sure, but if your interested in just the music you tune out when the crap is on. Radio one listeners come for the personality of the DJs in my experience, and management have been systematically wiping that out for the last couple of years.

If it keeps going the way it is it'll become like all the commercial stations, the only difference being the lack of advertisements.

**Viv** · 15 August 2012, 09:57

Originally Posted by Nik B.

If it keeps going the way it is it'll become like all the commercial stations, the only difference being the lack of advertisements.

*nods* agrees

**Tom.** · 15 August 2012, 10:00

Originally Posted by Viv

Eh... I thought that was where R1's target range started?!? That's the point to it all by the BBC Trust?

Radio 2 (as stated before) is TOO OLD for so-called "older" listeners - the playlist includes 60s stuff that 40+s aren't actually recognising, so epic fail. Lot of the commercial stations are CRAP, so it brings us right back to Radio 1, and once again, the BBC Trust aren't gonna be happy.

15 year olds aren't counted in RAJAR figures, so the likelihood is, Moyles has a much larger audience than the figures suggest.

And I totally agree with you about radio 2. Their remit starts at 30 years old, yet they have whole shows without playing a song since 1982. It's radio 2 who should be being looked at, not radio 1...