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6 November 2015: Listeners review the John Lewis Christmas advert

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6 November 2015: Listeners review the John Lewis Christmas advert

 

Greg goes one joke too far

Coldplay’s Chris Martin had joined Nick Grimshaw on Breakfast, where devoted fan Greg James became overexcited. A joke about Greg waiting outside Chris’s house developed successfully until Greg proposed that they move in together and “make this official”. The room’s reaction changed instantly.

Scott and Chris recognised the familiar moment when somebody adds one unnecessary line to a group joke and receives silence. Greg had been doing well beside one of his heroes, then allowed enthusiasm to carry him beyond the natural ending.

The Man on the Moon

The new John Lewis Christmas advert had become an event before much of the audience had seen it. Scott issued an absurdly serious spoiler warning before explaining its basic story: a girl uses a telescope to see a lonely man on the moon and finds a way to send him a present.

Listeners had been asked to record their immediate reactions. Children questioned how the telescope could see so much, adults wondered how the man survived, and emotional viewers became quieter as the gift arrived. Edited together, the recordings created a radio version of Gogglebox, mixing genuine tears with practical objections about lunar housing and delivery.

The advert also caused problems for American Twitter user John Lewis, who was once again receiving complaints, praise and plot questions intended for the department store. Other listeners sharing names with Daniel Craig, Ben Shephard, Conor Maynard and Katie Hopkins described similar confusion. Louis Tomlinson joined by phone to explain that his slightly different spelling still brought declarations of love and One Direction questions.

Dressing Chris for the Teen Awards

Scott had arranged an outfit designed to make Chris appear more important on the Teen Awards red carpet. Chris had not been trusted to style himself after previous formal appearances, and the reveal gave the team a video built around turning Radio 1’s ordinary contributor into a protected celebrity.

Cel Spellman played Real or No Real. Among the modern inventions considered was an app designed to warn users about television spoilers. The show finished looking towards Sunday’s awards, where The Vamps, Mollie King and Grimmy would host, Scott and Chris would present Aaron’s Teen Hero award, and the effectiveness of Chris’s new red-carpet image could finally be tested.

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